From Ashes to Art

A Rebranding

Today, I’m proud to share something that’s been growing quietly behind the scenes: a new identity for my work, my designs, and my business. A new logo. A new look. And most importantly, a renewed sense of why I do this work in the first place. This isn’t just a rebrand. It’s a rebirth.

Over the past year, I’ve walked through fire—personally and creatively. What once felt safe and familiar began to unravel, leaving behind ash, memory, and questions I never expected to face. But as I stood in the aftermath—amid the char and chaos—something remarkable began to stir. I found myself returning. Not to who I was before, but to who I was becoming.

In mythology, the phoenix is reborn from its own ashes—a creature of fire and memory. For makers, that story feels deeply familiar. We unravel. We rip back. We restart. We stitch new meaning into each row, reclaiming what’s been broken with hands that still remember how to create.

The phoenix does not simply rise—it burns first. Its story is not one of effortless rebirth, but of destruction, surrender, and the slow, radiant becoming of something new. At the heart of transformation resides the grace of letting go alongside the audacity of returning—brighter, wilder, truer. Like the phoenix, we don’t just survive the flame—we carry it forward in our wings.

I’ve been meditating recently on the phoenix I’ve carried on my arm this entire time—inked into my skin years before I would realize just how significant it would become. A quiet symbol of everything I would one day walk through. Waiting. Watching. Etched in place not to mark who I was, but who I would become.

Rosalie’s Daughter has always honored legacy, craft, and connection—but now, it also speaks to survival. To reinvention. To the beauty of building something honest and whole from what’s been torn apart. That’s why Rosalie’s Daughter has grown into Rosalie’s Daughter Designs. Not just a name change—but a reclamation of purpose.

There’s intention in the addition of the word “Design.” Because my business is not only what I create, but also what I imagine, what I shape, what I set into motion. These are Rosalie’s Daughter’s designs—but Rosalie’s Daughter also designs: a life, a future, a path forward from the ashes.

This rebrand reflects not only a visual shift but a personal one. I’m showing up differently now—with clearer boundaries, deeper vision, and designs that carry a little more of my own story in every stitch.

The phoenix is not a symbol of perfection. It is the emblem of those who have been scorched, undone, scattered—and still choose to rise. Each feather in its plumage tells a story of what it overcame. It’s not rebirth that defines the phoenix, but the courage to believe it’s possible.

And like the phoenix, I’m not afraid of the flame anymore.